Work was crazy last week. I write about adverts, and the first week of November now seems to be when all the big U.K. advertisers release their Christmas commercials. I sat through, and then wrote about, at least a dozen festive offerings, then felt surprised when I went back into the real world and everyone wasn't making mince pieces or watching the snow fall prettily outside.
I'm sure virtually everyone in the UK has seen the John Lewis ad by now, but I'm going to post it here for the benefit of my non-UK readers. I like it, even though I know it's highly manipulative and designed specifically to appeal to me, the middle-class mother. The Doctor said it looks as if it was directed by Richard Curtis, and I agree (it wasn't. The director, Dougal Wilson, has done many of John Lewis's "hits", including The Snowman). Some people (including the lovely Melissa at Talk About York) said the little boy in it was too good to be true, and of course she's right, but an ad featuring grumpy tired kids who don't want to do their homework probably wouldn't have worked as well. A minority still said it left them cold -- one Facebook friend of mine said she just kept thinking the grubby penguin toy needed a good wash.
Marks and Spencer's, ad, meanwhile, is just as whimsical but not quite as winning, in my opinion. It concerns a couple of fairies who go around spreading their magic dust to better everyone's Christmas. I particularly noted that they manage to get a bunch of kids, who are sitting around watching TV and on iPads, outside playing in the snow.But that wasn't enough to make my eyes smart.
Maybe laughter is better than tears? Mulberry's ad is the one that made me laugh the most. Even though I'm not into fancy handbags, I love the humour and the portrayal of the snooty family.
Waitrose, meanwhile, has a child who's bad at baking being saved by the lovely people at Waitrose. Now I sympathise with this child. I was/am rubbish at baking too. But if I went down my local Waitrose and asked for help with making biscuits, I can't really believe they wouldn't stare at me like I'm a crazy woman. Anyway - it's nicely done, and if you didn't know, the choir singing Dolly Parton's "Try" is made up of ordinary people who uploaded clips of themselves warbling the song.
Finally Vodafone has a bunch of people singing "Let it Go," in their Christmas ad this year. I wonder if they thought this would be a hit for anyone with small children? But perhaps these parents are fed up with hearing the bloody song, and will groan when they hear it yet again?
Which is your favourite? Have you seen another one you like?